At Fresh Sleep Store (“we”, “us”, or “our”), we are committed to protecting your privacy with the same care and attention to detail that we apply to crafting our premium bedroom furniture. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website freshsleepstore.com.

1. Information We Collect

We collect information that helps us provide our discerning customers with a seamless shopping experience:

  • Personal Information: When you make a purchase or create an account, we collect your name, email address, shipping address, payment information, and contact details.
  • Transaction Data: Details about purchases you make through our site, including the products ordered, payment method, and order history.
  • Technical Data: IP address, browser type, device information, and browsing behavior collected through cookies and similar technologies.
  • Communication Data: Records of your correspondence with us if you contact our customer service team.

2. How We Use Your Information

We use your personal data to provide and improve our services with the same elegance and functionality that defines our bedroom collections:

  • To process and fulfill your orders for our handcrafted furniture
  • To provide customer support and respond to your inquiries
  • To improve our website, products, and customer experience
  • To send you marketing communications (where you have consented)
  • To prevent fraud and enhance the security of our website
  • To comply with legal obligations

3. Data Sharing and Disclosure

We value your trust and only share your information when necessary:

  • Service Providers: We engage trusted third parties to perform functions like payment processing (Visa, MasterCard, PayPal), shipping, and marketing services.
  • Legal Requirements: We may disclose information if required by law or to protect our rights and the safety of our customers.
  • Business Transfers: In the event of a merger or acquisition, customer information may be transferred as a business asset.

We never sell your personal information to third parties.

4. Data Storage and Security

We protect your data with the same commitment to quality that defines our bedroom furniture:

  • All transactions are protected with 256-bit SSL encryption
  • We are PCI-DSS compliant for payment processing
  • We implement data minimization practices and don’t store full payment details
  • Data is stored on secure servers with limited access

While we implement robust security measures, no electronic transmission or storage is 100% secure. We encourage you to use strong passwords and protect your login information.

5. Your Rights

As a valued Fresh Sleep Store customer, you have certain rights regarding your personal data:

  • Access: You may request a copy of your personal data we hold.
  • Correction: You may update or correct inaccurate information.
  • Deletion: You may request deletion of your personal data, subject to legal requirements.
  • Opt-out: You may opt-out of marketing communications at any time.
  • Restriction: You may request we restrict processing of your data in certain circumstances.

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your shopping experience:

  • Essential Cookies: Necessary for site functionality, including shopping cart and checkout processes.
  • Performance Cookies: Help us understand how visitors interact with our site.
  • Marketing Cookies: Used to show relevant advertisements (you may opt-out).

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect website functionality.

7. International Data Transfers

As we serve customers globally, your information may be transferred to and processed in countries outside your residence. We ensure all transfers comply with applicable data protection laws.

8. Children’s Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this Privacy Policy periodically. The updated version will be posted on our website with a revised “Last Updated” date.

10. Contact Us

For questions about this Privacy Policy or your personal data, please contact:

Fresh Sleep Store
Data Protection Officer
68 N Parade, Bradford, GB BD8L 6IZ
Email: [email protected]